Writing
When the New York Liberty won the 2024 WNBA Championship, I had the opportunity to write the scripts for two hero videos. Narrated by Alicia Keys and WNBA legend Teresa Weatherspoon, the videos were featured in-arena and at the victory ceremony at City Hall.
“New York Ain’t for Everybody” — NY Liberty Playoff Spot 2024
“Champions are Forever” — NY Liberty Legends Celebration Video 2024
Breanna Stewart MVP Announcement Video — NY Liberty 2023
I wrote the script for the official video used to reveal Breanna Stewart as the first WNBA MVP in Liberty History, narrated by Teresa Weatherspoon. The goal was to pay tribute to New York City and legacy of the franchise through Stewie’s historic season.
GQ.com
While I was the social media manager for GQ, I pitched and wrote stories for the publication that covered cultural topics that deserve more coverage in legacy media.
Inside the Making of 144, ESPN’s Documentary About the WNBA Bubble
How Rajiv Surendra Went from Mean Girls to the Renaissance Man of Your Dreams
Soccer Star Christen Press Is Done Suffering for Success
“We're Not the Same Without Her”: WNBA Stars Show Solidarity for Brittney Griner at All-Star Weekend
The Best Action Scene of 2022 Was Everything Everywhere All at Once’s Butt-Plug Fight
The Real-Life Diet of David Harbour, Who Lost 75 Pounds for His Big Stranger Things Reveal
Manny Pacquiao on Staying Young, Running for President and YouTube Boxers
Editorial Social Content
GQ Magazine 360 Social Media Cover Rollout
I lead the social media campaign for GQ Man of the Year 2023 Print Issue Rollout and #GQMOTY Party coverage, headlined by Max Verstappen, Zoe Kravitz, and Brendan Fraser.
Including custom content and publishing strategies by social media platform, project management of visual and video assets, red carpet social interviews, and more.
Behind-the-Lens: The Last Dance — NBA 2020
I produced and pitched this series to highlight the stories behind the iconic NBA images and the photographers who captured them.
I collaborated with the NBA Photos department to curate the images and interviewed each photographer.
The series generated over 5 million engagements across @NBA on Twitter, Instagram and Facebook so far.
New York Liberty Fan Photo Series — Barclays Center 2023
The atmosphere in the arena during the 2023 Liberty season was unbelievably electric, a culmination of years of loyalty and pure passion from the fan base. To capture that, I interviewed fans about their favorite part about attending games for this Barclays Center photo series.
Social Content Producing
Brooklyn Nets/Barclays Center — creative producer
I developed and produced new social content series that connect the Brooklyn Nets and Barclays Center to the borough of Brooklyn and celebrity/pop culture.
Some examples below: Lil Cease, former Junior M.A.F.I.A member ranks his Top 5 Brooklyn restaurants, Mikal Bridges and H.E.R. play H.O.R.S.E., and a Q&A with actor Ebon Moss Bachrach.
GQ Recommends — creative producer & social media manager
During my time at GQ, I owned the social strategy for GQ Recommends, a sub-brand for all the products and brands that GQ editors love.
I developed original social franchises such as GQ Shop Talk, a series where we toured our favorite best menswear stores, and Hit the Racks, a vintage shopping show.
GQ Sports — social producer, social strategy, on-camera host
With GQ Sports, I produced timely and relevant social content that demonstrated how central sports is to culture.
Some examples below: Celebrities share their Super Bowl Essential at a GQ Party, LeBron James sneaker review, and WNBA All-Stars on #WeareBG